It was standing room only a few weeks back in NYC for the annual “Custom Media Day” workshop presented by Junta42, American Business Media and the Custom Publishing Council. Some truly amazing presentations on how custom publishers / custom media providers can grow their revenues and take their businesses in new directions.
Here are notes and presentations of the day below. Enjoy!
What Clients Are Doing with Content
Overview: Mike Volpe from Hubpot, Pamela Plehn from the CME Group, and Tracy Burleson from the Propane Council each shared how they use content to grow their businesses. While Mike leverages multiple internal resources and social media sites to create and distribute content, Pamela and Tracy combine internal strategy with external execution (CME Group uses Newsdesk Media, while the Propane Council leverages Hanley Wood Marketing’s expertise).
Mike Volpe’s Presentation
Pamela discusses how they use CME – The Magazine as part of their total content marketing strategy.
Tracy discusses the importance of leveraging content as part of the total marketing mix.
What Custom Publishers Need to Know about Search Engine Optimization
Andrew Hazen from Prime Visibility gave an outstanding lunch keynote about what custom publishers need to know about SEO, and how they can develop new products and services.
Andrew Hazen’s presentation on Search Engine Optimization
Custom Media and Digital Magazines
Marcus Grimm from Nxtbook Media and Cim Buser from Texterity both gave outstanding detail and case studies about digital magazines specific to custom publications. Marcus noted that 4 of the top 15 Nxtbook’s are custom publications. Also, see Cim’s slide deck for an interactive view into Zappos’ digital magazine.
Marcus Grimm’s presentation on Custom Digital Magazine: What are digital magazines and case studies
Cim Buser’s presentation on Custom Digital Magazines: Case studies and measurement
What You Always Wanted to Know about Social Media but Couldn’t Ask
Andrew Davis from TippingPoint Labs had the most talked about presentation of the day on social media. There were so many questions during his presentation that he didn’t have time to finish. Luckily for us, Andrew represented via Livestream (below).
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